Medicines for Local Therapy of Wounds in the Ukrainian Pharmaceutical Market

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The present study conducted marketing research of the Ukrainian pharmaceutical market in the context of analysis of the assortment policy and sale of medicines for the treatment of wounds and wound infections, including as a result of gunshot wounds. The authors used modern research methods: marketing analysis, expert evaluation, graphical method - to objectively evaluate the qualitative and quantitative indicators of the situation of a particular market segment. As a result of expert evaluation of leading experts, it was found that antibiotics are among the leaders in the appointments of doctors from the main groups and make 83.59% of appointments. In the retail segment, antiseptics and disinfectants, NSAIDs and anti-inflammatory drugs, antibiotics (primarily β-lactates), topical painkillers, antihistamines, and infusion therapies have the largest share (before cash segment sales in 2018). Approximately 20% of the drugs are found to be purchased from local and state budgets, the rest are sold through the retail network. In the hospital segment, antibiotics and antiseptics are the leaders, solutions for infusions are more common, and specific anesthesia and opioid analgesics are specific groups.